In the world of retail, design goes far beyond aesthetics. For Elvin Tan of ElvinTan Design, it's about creating a brand experience—and lighting plays a powerful role in shaping that narrative. “Retail isn't just about selling products; it's about creating an experience that leaves a lasting impression.”

Brand-First, Always 

Elvin’s approach is grounded in a brand-first philosophy. Every project begins with a deep dive into the client’s identity—what the brand stands for, who it speaks to, and the kind of emotional impact it wants to create. From there, the team translates that essence into a physical space that tells a clear, engaging story. “We’re constantly thinking about how people move through the space, what they see first, where they pause, and how to engage them emotionally.”

Inspiration in the Everyday

From global travel and architectural icons to textures found in everyday life, inspiration is everywhere—but the most powerful influence comes from the client themselves. Elvin finds creative energy in the challenge of translating a brand’s personality into built form, and in designing with human behaviour in mind.

What Makes a Retail Space Great?

For Elvin, a great retail space feels effortless. It should balance aesthetics with operational needs, express the brand fluently, and feel intuitive to the customer. It’s not enough to look beautiful—if the space doesn’t function, it’s not successful. 

The Power of Lighting

Lighting is where everything comes together. It sets the mood, guides movement, and highlights materials. But beyond the technical, lighting carries emotional weight. The right lighting can elevate a space from functional to immersive. “Great lighting goes beyond practicality—it makes people feel something. That’s when it becomes a brand moment.” ElvinTan Design often plays with contrasts, layering light to sculpt space and direct attention. Whether it’s a soft wash or dramatic spotlighting, lighting helps tell the story.

Lighting the Experience

In retail, customer experience is king, and lighting is a key part of that. From the inviting warmth of a spa to the crisp clarity of a nail salon, the right temperature and intensity make a world of difference. Thoughtful lighting enhances navigation, encourages discovery, and supports the store’s natural rhythm.

Go-To Fixtures

When it comes to go-to lighting tools, ElvinTan Design is a big fan of the Forte range by About Space. “We love love love the versatility of Forte. We’ve used it in lots of our projects!” Whether sculpting light to create atmosphere or illuminating product displays with purpose, Elvin Tan proves that great lighting isn't just an accessory—it's a brand storyteller.